One of my writing groups has decided to focus on branding. Each of us is to focus on trying to find a "brand" for ourselves. For this blog, I've used "Inside the Writer's Mind" and I think it's fairly unique. For my website I chose to use "Love, Suspense and Happy Endings." However, the group believes this is "too generic" to be a brand.
I know branding is supposed to be something unique to each of us, something that differentiates us from the rest of the pack. Every day in commercials there's a new catch phrase that is picked up and suddenly everyone is saying it. I still believe that if a writer "brands" with something "off the wall" and "catchy", it won't mean a hill of beans if you aren't a best-selling author with a broad fan base. Who else is going to know about you unless they stumble upon your website by chance (or by brand?).
So, I've been tossing around this whole branding thing and the only thing I can find about myself that is different from a lot of people, but not all, is my love for cats. I care for fourteen feral cats, have three indoor cats, and derive great enjoyment from their personalities and "quirks." With a few brushstrokes, I can turn an ordinary rock into a gorgeous cat. So, with that in mind how does one brand with this in mind? "Crazy Cat Lady?" I don't think so!
Some people brand around a book, but I don't want to do that. Books come and go, names stay the same.
I tossed around using "Purr-fect" Romances, or "Purrfectly" Page Turning Romances,
or my favorite: "Purr-pet-ual" Romantic. I think this fits my image since I always write an animal into each of my romances. What do you think?
I'd be interested to know what you think of branding in general. Do you have a brand?
Thanks for hanging with me!