Friday, February 18, 2011

Guilt-Free Promo for Published and Pre-Published Authors

I love online writing courses. I've taken many of them, especially when I first began to write and wanted to learn more about craft. My dear friend, and fellow author, Marcia James, is a promotional guru. She has put together a fantastic online course which is made up of lectures by many published authors...including me. Check out the info below if you want to take a fabulous Self-Promotion course.


SELF-PROMOTION: Does the very term make you cringe? Do you suffer from "Not-Doing-Enough-Self-Promotion" guilt? Do you think self-promotion is something you'll have time to learn AFTER getting The Call? Here’s THE online workshop for you:

March 7th - 20th: "GUILT-FREE PROMOTION: Picking the Right PR Options for You"

PR consultant and author Marcia James will present this two-week online workshop, with guest lectures written by a slate of promotion-savvy authors and industry insiders. Participants will be given the tips and the tools to pick the best PR options for them and their books. The lectures include:

Promoting Yourself Before "The Call" by Beth Morrow (multi-published article writer)

Web Site Design by Karen McCullough (Karen's Web Works)

Online & Print Press Kits by Patricia Sargeant (Kensington/Berkley)

Book Videos by Michael Matthews (Michael Matthews Productions)

Co-Promotion by Duffy Brown (Berkley Prime Crime)

Group Blogs by Donna MacMeans (Berkley)

Author Promotion Sites by DeNita Tuttle (

Print Advertising by Janice Maynard (NAL, Kensington & Silhouette)

Public Speaking by Karen Harper (MIRA, Penguin USA & NAL)

Networking/Power-Schmoozing by Susan Gee Heino (Berkley)

Social Media Sites by Kathy Kulig (Ellora's Cave)

Author Newsletters by Kay Stockham (Harlequin Superromance/Berkley)

Readers' Loops by Carol Ann Erhardt (Wild Rose Press)

Podcasts by Melissa Alvarez w/a Ariana Dupre (Llewellyn Publications/Cerridwen Press)

Workshop participants will learn about author branding, create tag lines, and identify elements within their work that lend themselves to niche marketing. In addition to the guest-lectures, Marcia will discuss cross-promotion, print and trinket PR materials, author interviews, and more. And all participants will receive Marcia’s 330-page Promotion Options file.

"It's the best online class I've done (and I've done classes with really big names). Every lecture was jam-packed with relevant, useful information and presented clearly. Marcia made a point of responding to each and every participant's posts...and her responses usually had even MORE ideas and links for creative approaches to promotion. If you get a chance to take one of these classes, jump on it." -- Keri Stevens, author of STONE KISSED from Carina Press

The workshop is hosted by Savvy Authors. Cost is $25 for those who sign up for Savvy Authors' FREE Basic Membership; $15 for Savvy Authors' Premium members. See for registration.

Learn to love (okay, LIKE) self-promotion. ;-) And banish the guilt of not doing enough PR. Join us online March 7th - 20th! See you there!

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